Data protection
Privacy Policy for Break Even AB

When you use our website or otherwise are in contact with us (e.g. as a representative of a connected or potential connected company) at Break Even AB, organization number: 559258-5128, (“we”, “us”, “the Break Even Team”), we are the personal data controller for your personal data (as defined in the General Data Protection Regulation (EU) 2016/679, the “GDPR”).

One of our main priorities is transparency and we have written this policy to explain what information we collect, how we use it, how we store it and how you can control it. We have tried our best to explain it in the simplest language possible. If you have questions or require more information about this policy or our processing of your personal data, do not hesitate to contact us at

You can also contact us at Bandtraktorgatan 4 LGH 1101, 42465, Angered, Göteborg, Sweden.

The Personal Information We Collect About You

Contact details

If you are a company representative in touch with us, or you opt in to receiving notifications from us by clicking on “Keep me updated” on our website, we collect your email address and/or name.

Company-related data

If you are a representative of a company connected to the Break Even service, we may collect information regarding the company you represent such as company name, organizational number, break even data, your role and if you are authorized to represent the company you work for.

Communication data

If you contact us, or we you, we save the contents of the message and/or attachments you may send us, and any other information you choose to provide to us in your communication.

Technical data

Our website was made using Webflow and is stored on AWS (Amazon Web Services) web servers. A server is a computer which is used to store the website. When you visit the website, some data is collected and stored automatically on these web servers. The information collected by the servers includes browser type, Internet Service Provider (ISP), date and time stamp, IP address of the device and host name. These are generally called log files. In general, this data is stored on the web server for 2 weeks before automatically deleted. We do not share this data to any third party except the Webflow data servers. To read more about the privacy of Webflow, please visit Global Privacy Policy.

Support data

If you contact us with a support matter regarding the website, we collect the relevant information about your support interactions with us, such as date, time, method of contact and the subject of the conversation and if necessary, any technical data needed.

Survey data

We may contact you to participate in feedback surveys. If you decide to participate, as it is voluntary, we process any personal data that might be included in your answers.

How We Collect Your Personal Information

Information you provide to us

Most of the information we collect about you is received from you. You may, directly or indirectly, provide information about yourself in various ways, for example when you contact us or register for our newsletter. You can always choose not to provide us with certain information. However, some personal data is necessary in order for us to provide you with the services you have requested. For example, not providing us with your email address will stop us from being able to send newsletters or otherwise communicate with you.

Information we collect from other sources

If you represent a connected or potential connected company, we may also, responsibly and with your privacy in mind, obtain personal data about you from the company you represent or its website, other external public sources or providers of contact information for marketing purposes.

How We Use Your Personal Information and the Legal Grounds for Processing

To send newsletters about Break Even and our services

Break Even requests email addresses of the visitors who want to be updated about the progress of the Break Even on a periodic basis that is currently under development. The aim is to create a community of people who believe that this concept of Break Even can help businesses to survive in difficult situations. Thus, a database of email addresses is created for future communication through emails about the latest updates. When the mobile application is ready you will be informed through these newsletters, and hopefully signup. Thus, the early adopters who opt in for updates by consenting and clicking the “Keep me Updated” button, will be the first ones to get the direct communication from the Break Even Team through emails. Thus, the legal ground for this processing is your consent and you can withdraw your consent at any time.

To communicate with you

Your contact information will be used to contact you when necessary regarding the newsletter subscription or for our business relationship, if you are a representative of a connected company. This processing is necessary for our legitimate interests, such as our interest in administering the subscription and to communicate effectively with you. This also includes communication with company representatives to gather break even data and to uphold our business relationship.

If you represent a potential or current connected company, to promote our services to you

Your contact information will be used to reach out to you with information about our services and to discuss a partnership. After our business relationship has ended we will, up to 2 months after the relationship has ended, contact you to see if you wish to come back to the platform. This processing is based on our legitimate interest of being able to promote our services, as you have either shown an interest in our services or represent a company that operates in a relevant market for us. Feel free to follow the unsubscribe instructions contained in the email received from us or contact us directly if you want us to stop processing your data for this purpose.

To maintain, develop and improve our website and provide support

The personal information we have may be used to investigate, respond to and resolve complaints and problems with the website (e.g. bugs). This processing is in our legitimate interest of a well-functioning website and to improve user experience.

To conduct feedback surveys

Your contact information may be used to conduct feedback surveys. By continuously collecting qualitative feedback from our connected companies and/or subscribers, we can gain a deeper understanding of our potential users’ and connected companies’ problems and needs. We will contact you based on our legitimate interest in being able to ask for information, for the purpose of developing and improving the website and our services. Participation in these surveys is however optional, and any personal information that is included in the answers will be processed based on your consent.

To fulfil our legal obligations

We are obligated to follow applicable laws. This means that your personal data is processed, including transferred and retained, to the extent necessary for us to uphold our obligations under applicable laws or other legal obligations, e.g. bookkeeping and reporting to the authorities.

To enforce or defend us against a legal claim

Your personal information will be used where we believe it is necessary for us to be able to enforce or defend us against a legal claim. The legal ground for this processing is our legitimate interest in being able to prepare and execute a defense against or the enforcement of legal claims.

In connection with a merger or acquisition

In connection with, due to strategical or business-oriented reasons, a potential merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company, the personal data we retain about you may be processed, shared or transferred, to parties involved in the process. This processing is based on our legitimate interest of being able to develop our business.

With Whom We Share Your Personal Information

We aim to deliver a great service and user experience. This means sharing information with trusted third parties:

Our service providers

We transfer to or share your personal data with our suppliers and subcontractors who help us provide the website to you or supply other services to us which require processing of personal data.  We provide personal data to third parties solely for the purpose of delivering the website and to manage our daily operations. Our suppliers and subcontractors are not authorized by us to use or disclose your personal data except as necessary to perform services on our behalf or to comply with legal obligation. These are:

  • Amazon Web Services
  • Webflow
  • Google Gsuite
Authorities and other public actors

Sometimes legal obligations may require us to share information about you, for example to respond to lawful requests from law enforcement agencies, regulatory agencies, and other public and government authorities. We may also disclose information if needed to detect and prevent fraud or in connection with a legal process, or to protect our rights, or the rights of our affiliates, you or others.  

Parties involved in legal proceedings

In connection with a potential legal proceeding, including in the preparatory work, your personal data may have to be shared with parties involved in the proceedings, such as lawyers.

Parties involved in a merger or acquisition

We may share or transfer your personal data in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Other parties,

It you request it or permit us to.

Where Your Personal Information Is Processed

We always strive to process and store your data within the EU/EEA. However, your data may in certain situations be transferred to companies outside of the EU/EEA territory where other, in some cases less protective, privacy laws may apply. In such cases, we will take all steps necessary to ensure that adequate safeguards (for example, EU Standard Contractual Clauses or certification under the EU-U.S. Privacy Shield) are in place to protect your personal information and to make sure it is treated securely in accordance with the GDPR.

Please do not hesitate to contact us for more information about the applicable countries and safeguards.

How Long We Keep Your Personal Information

We keep your personal data only as long as necessary to fulfil the purposes for which it was collected. How long depends on the type of information and why we process it. We regularly review our need to keep data, taking into account applicable legislation.

We will keep the list of subscribers to the newsletter until our application becomes live. Then you will have the option to create an account in the application, upon which you should read the privacy policy concerning the processing that we do in relation to our application. Thus, we do not intend to store the emails for the newsletter for more than 3 months.

As a company representative of a connected company, we keep your personal data during our business relationship and up to 2 months thereafter. If some of the businesses decides to end the relationship with Break Even AB, We want to contact them afterwards, with the progress of the app for maximum 2 months, and understand if they wish to come back to the platform

Personal data processed on the basis of your consent will be deleted when your consent is withdrawn or upon expiry of the purpose for which your consent was given.  

We may furthermore keep your data if and to the extent we believe it is necessary to protect our legal rights, legitimate interests and the interests of others. Your data may also be stored for a longer period if required by applicable statutory retention periods.

Your data may also be stored for a longer period if required by applicable statutory retention periods, such as applicable periods for claims from consumers and accounting rules.

How We Protect Your Personal Information

When you go to a website that uses HTTPS (connection security), the website's server uses a certificate to prove the website's identity to browsers, like Chrome. Anyone can create a certificate claiming to be whatever website they want. To help you stay safe on the web, Chrome requires websites to use certificates from trusted organizations. Our website has received a certificate from DST Root CA X3 which is trusted by Google Chrome and has a private connection with the website. All the team members access the data collected on the website only through G-suite Business accounts which are double encrypted to ensure secure storage. Anyone outside Break Even AB does not have access to this G-Suite accounts and the data that is collected. G-suite has its own privacy policies which can be found on

Other Data Collected And Used

Our website uses cookies and similar technologies to store visitor specific data which is not personal information. Cookies are small text files sent from our website to your computer and is for example used to remember the settings of a particular visitor which enables smoother operation of the website. In some cases, we also use cookies provided by trusted third parties. In our cookie policy, see here, we describe all the cookies and similar technologies (e.g. pixels) that is placed on your device when you use our website. For clarity, we want to explain how we use them.

This website uses Google Analytics and Google Tag Manager which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the website and ways that we can improve your experience. This information is key for us to be able to improve, personalize and expand our website & mobile applications in the future development. We collect information regarding all the click events, the time spent on each page, the number of real time users & the geographical location of the visitor. The Geographical location is not exact but only limited to the County details (For example we can only know the number of Visitors from Västra Gotland Community in Sweden). We can however not see personal information such as IP-address in our use of the Analytics software. There is an option in the Google Analytics service where you can hide the IP-address of the visitors and that is enabled for our website. Google Analytics and Google Tag Manager have their own privacy policies which will be at play on our website since some data is collected through these services to understand audience behavior and interests. You can have a more detailed look here. Google Analytics saves the data about user behavior in their data centers for a standard retention period of 26 months.

For information about their data centers please visit: Data center locations – Data Centers – Google.

The website also contains social media buttons and/or plugins that allow you to connect with your social network in various ways. For these to work the following social media websites; Facebook, Instagram, Twitter and Linkedin, will set cookies through our website which may be used to enhance your profile on their website or contribute to the data they hold for various purposes outlined in their respective privacy policies.

However, you can still disable any kind of data collection by cookies or delete, deactivate and manage cookies with simple instructions that can be followed up on the following links:

Third Party Links

The website showcases a list of businesses and how far they are from the breakeven point. When a user clicks on a business they are interested in, they are taken to the sales channel of these businesses which could be their own website, online delivery systems namely Foodora and Uber Eats. This privacy policy does however not apply to other advertisers or websites. Thus, we are advising you to consult the respective privacy policies of these channels for detailed information. You can choose to disable cookies through your individual browser options.

GDPR Data Protection Rights

You have, as given to you by the GDPR, several rights when it comes to your personal information. Below follows some quick information about each one.

The right to access

You have the right to request a transcript of personal data processed by us, and additional information on how the data have been collected, processed, shared, etc. The first transcript is free of charge. However, if you make repeated and unreasonable requests for transcripts, we might charge you with an administrative fee.

The right to rectification

You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.

The right to erasure

You have the right to request that we delete personal data about you, for example if the data is no longer necessary in relation to the purposes for which it was collected or otherwise processed, or if there is no legal basis for processing the data.

The right to restrict processing

You are entitled to request that the processing of your personal data should be limited until inaccurate or incomplete information about you has been corrected, or until an objection from you have been handled.

The right to object to processing

You have right to object to processing based on legitimate interest. This means that we may no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests. You can always contact us for more information on the balance test that has been made.

You furthermore have an unconditional right to object to your personal data being processed for direct marketing purposes, for example regarding our newsletter. These newsletters contain instructions, including an “unsubscribe link” to opt out from our newsletter. For all other specific aforementioned requests, just contact us at

The right to data portability

You have the right to request that we transfer your personal data to another organization, or directly to you, under certain conditions. If you make such a request, we have one month to respond to you.

The right to withdraw your consent

You may at any time withdraw any consent you have given us. However, please note that it will not affect any processing that has already taken place.

The right to complain

You have the right to lodge a complaint to our lead supervisory authority or the supervisory authority in the country you live or work in, if you believe that we have not complied with our obligations regarding your personal data.

The Swedish Data Protection Authority is our lead supervisory authority, and you can find more information on their website.

Please note that if you request restriction or erasure it might affect our ability to provide you with any service you have requested from us. Moreover, legal rights or obligations may prevent us from disclosing or transfer all or part of your information, or from immediately deleting your information.

If you would like to exercise any of these rights, please contact us at

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. We do not knowingly collect any personal data from children under the age of 18. If you think that your child provided this kind of information to us, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Changes to this Privacy Policy

This privacy policy may be updated. You will be informed of any significant changes (e.g. by email or at our website), but we always recommend that you review this privacy policy from time to time to ensure you are aware of any amendments.

Questions or Comments or How to Contact Us

If you have questions or comments about our Privacy Policy, or need help using the website, please email us at